What happens after the “likes”?-A guide to successful digital marketing

When pitching for business, one of the questions I usually get from clients is “how many likes can you get us on Facebook? In trying to explain that the effectiveness of a campaign/promotion can be measured in various ways, most clients tend to assume that if you cannot assure them of a reasonable number of likes, the campaign is not successful.

One of the elements of digital marketing which makes it difficult for business people to understand is the difficulty with measuring ROI or defining what the KPIs may be. I have seen campaigns where there were millions of impressions but less than 2% of leads. If the clients in this case defined the effectiveness by the number of impressions, then the campaign was successful. But if the real need was leads, then the campaign has failed woefully.

In many cases, digital marketers have been able to get a desired number of likes on Facebook or followers on Twitter for their clients/companies and this can be a great opportunity for brand marketing. However, in many cases, very few clients are ready to consider the question “what happens after they like us?-or follow us?” Continue reading

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Games for Africa by Africa!

Revolutionary African Gaming Firm, MALIYO, Launches.

Are you one of those who love angry birds or Farmville but have always wondered why we don’t have games that really represent us? Well your time has come!

 A gaming pioneer has emerged on the African continent.
Gaming firm, MALIYO, brings to a global audience everyday African narrative through interactive online and mobile gaming; No doubt, a potentially large conduit for cultural exchange between Africa and the globe. Maliyo will re–‐engage African players both in the continent and in the Diaspora with their own culture through games with a core based on local sounds, characters, environments and narratives. With $82 Billion in global revenue, casual Social and Mobile Gaming has done something that few thought was possible, turning some of the least likely demographics into serious and paying gamers–‐from young women to the over–‐40s crowd!
MALIYO is built around the philosophy of games for Africans by Africans, MALIYO Games launched with six titles in May 2012, with plans to release more titles throughout 2012. Continue reading

We mourn

Today would have been a bright start to a hopeful week. However, we are still hopeful as we keep the flag of the lost flying. We lost an old friend and classmate. Beautiful,neat, interesting, curious and elegant. Someone who represented today’s woman. We are deeply saddened as many of our friends and families mourn the loss of our loved ones. May God soothe our hearts, keep us together and help us to rid this country of the rot which is robbing us day by day.

Is Nigeria’s Tech industry really growing?

I recently read on Nairaland, the story of a young man who had a brilliant idea. In an attempt to bring the idea to life, he met with a “reputable” IT firm in Lagos and pitched his idea to them. He said the CEO was very impressed and commended his innovative thinking. Sometime after this meeting, it appeared as if the company could not go with the idea as the price was not suitable for them and so business with that company did not take off. Shortly after this, he was shocked to hear (from a reliable source) that the company had built a system similar to his idea and had started marketing them to the target clients he had suggested. Bummer!

Now this is not new in any industry nor in any part of the world and it will continue to happen especially as human beings will continue to be innovative and at certain times it may be hard to call an idea “totally yours”. What really got my attention was the fact that although many of the thread participants were enraged on the poster’s behalf, no one really seemed to know what exactly to do. Some people gave some very impressive suggestions but that didn’t change the fact that there was not really a system to refer to, or even particular examples in this part of the world where one can take inspiration from.

Silicon Valley has become a successful model and probably the industry standard for how the tech industry should run and this is not just because world-changing ideas start there. It is really because ideas are turned into life-changing businesses, lifestyles, products and services. It is also because a world exists there, which creates a very strong and well-functioning support system for the main juice-technology. And so, Silicon Valley provides jobs, not just for developers or engineers, but for patent lawyers, tech financial analysts, real estate salesmen, doctors, writers, artists and so much more. For every ground-breaking mobile device produced, there needs to be a researcher who understands the needs of the market, a designer who can bring in that cutting edge look, a lawyer who will ensure that every creative/innovative element is covered by one form of the law or another, an analyst who will advise on the best time to launch, a doctor who will examine any likely health risks etc.

Simply put, a growing tech industry is not just about the number of products and services that have been conceived recently but it also involves, for example, the number lawyers have made strides in intellectual property law based on our creations, the designers that have been able to stretch their abilities to increase user experience, accountants that have perfected the science of valuing startups and so much more. Until this industry runs in sync with, and engages every other profession, we have just scratched the surface. And if our industry grows isolated from every other profession, then we have no industry at all.

Meanwhile, what do you guys think this young developer should do? Please share!

Facebook/Instagram deal; signs of a dotcom bubble?

The tech and business world went crazy at the news of Facebook buying photo sharing app Instagram for 1billion dollars. One of the questions on most minds (expressed or otherwise) was; “is Instagram really worth that much?”  For some, it was “why Facebook?”

As I watched a TV programme discussing the deal this morning, some were of the opinion that we are about to experience a bubble like that of the millennium 2000.

Silicon Valley has had a history of finding money where most people can’t see it and if there’s any one person who will understand the “disruption” model of building a business, it has to be Facebook’s Mark Zuckerberg himself.

So the questions we keep hearing are:

  • Was the app overpriced?
  • Is there a dotcom bubble?
  • Was it a wise move for Facebook?

Reports show that many Instagram fans are not exactly thrilled at the news of the deal as some have privacy concerns. Others believe it may become to “Facebook-ey” and eventually ruined.

I can’t say I’m particularly miffed as I don’t use Instagram and this kind of deal had to come at one point or the other.

So… was $1billion dollars too much?

I don’t think so; Instagram has a large number of very loyal fans who use it very much. There really is no telling how big it may grow. With that database of users and information, improvement comes easier (like a barrier to entry). 

Was it a wise move for Facebook?

With a platform like Facebook, I think Instagram is likely to be complimentary. Of course like everyone else, I am hoping it won’t lose its addictiveness after this deal.

Is there a dotcom bubble? Again?   

It’s very likely although the lines are blurry right now. Some products seem to have incredible value and some just appear like products of over-active imaginations which will not go far.  More than ever, investors need to keep an eye out for what would be a wise move looking back. But that has always been the riddle, hasn’t it?

How to use pinterest for yourself and your business

Are you wondering what all the fuss is about Pinterest? Although the internet has made many of us content producers, many of us are just better at getting stuff from some sites. I tend to save interesting images from the internet and sorting them can be a real pain. If you’re like me and you collect as such, you will loooove Pinterest. Their goal is to “connect everyone in the world through the ‘things’ they find interesting.”
Pinterest is a Virtual pin-board where you find what you like or find interesting on the web and “pin” it to a board. When you join, you create boards and name them what you like. I started with creating a board of fashionable finds I get on the internet. I also created a board for books on my Amazon wishlist and places I would love to visit. Pinterest is really great for individuals but like most social media sites, it can be great for businesses too. Wonder why? Check this out:
“Established in 2010, Pinterest has more than 7 million unique visitors since September 2011, driving more traffic to company websites than Youtube, Google + and LinkedIn combined!”
Pinterest allows you to organize images into boards for specific categories. When you “pin” something, your followers will see it. They can like, comment or re-pin it to their own boards. This can really go viral as we have seen with many other sites.
Are you getting married? You can “pin” images of wedding dresses you have spotted and liked, a home decorator can pin images of designs that can serve as inspiration. So much can be done with Pinterest and I am sure many more creative ways will come up in time. If you’re not careful you may end up “pinning” the whole day! The best part is that it doesn’t interfere with your browsing.
To start pinning, you request an invite on Pinterest.com, create your account and install the pin-it add-on to your browser as instructed. Create your boards and whenever you find an image on the web you like, you click the “pin-it” button on your browser and it takes you to the required board.
So what’s in it for businesses?

1.Establish your brand through your brand interests. Let your web activity tell a wholesome and worthwhile story.
2. Ensure you put out good images of your products, services etc and link back to your website.-if your products images look good, people are more likely to re-pin or go to your website.
3. Be careful not to appear self-absorbed so make sure you always post relevant, useful and beneficial content to your followers or prospective followers.
As much as you want to promote your products, create other boards that provide entertaining and engaging content. E.g. you may have a board for images that you find funny or have one significance or the other
4. If you sell food, you may pin up images of dynamic recipes for your followers.
5. Ensure your website looks standard enough for a good impression.
6. Create a storyboard for a movie, ad campaign or just any pitch
7. Reviewers, commentators, journalists, photographers can use to tell a story of an event
8. Can serve as a personal portfolio for artists, designers, etc
9. If you run a travel agency- you can pin pictures of interesting places to visit
10. Fashion bloggers-promote your blog by “pinning” spotted looks, must-haves, etc
11. Sports fans, enthusiasts can “pin” images of goals, hits, misses
Social activists can “pin” images depicting causes etc
12. Post images of bargains and deals
13. Pinterest has also added to the growing wealth of information available on the internet, allowing brands a great opportunity to know their fans through their interests and activity

Note-
It may not favour businesses that are not particularly visual but I foresee some form of innovation to deal with that. Also, don’t ignore the etiquette written to guide usage.

So start pinning and let me know your experiences. If you think of any new ways of using Pinterest, please share and spread!

…Of Steve Jobs and the UN building bomb…

Of Steve Jobs and the UN building…

It has been quite an eventful week in the life of the  typical global resident; from the strange earthquake around Virginia to the very much talked about resignation of Steve Jobs as well as the recent bombing of the UN Abuja building.

Anyone that knows me well is aware of my admiration for the man Steve Jobs and how much I love the two companies he is associated with-Pixar and Apple; I particularly love how much he has contributed to the world of innovation we have today.

The news of his resignation shook various parts of the world and some money markets may have even been affected. This is because he grew  a company that for a long time now has determined the route of culture, innovation and business. The iPod has been the number one selling Mp3 player in the world and would be found in the bags and pockets of more than half of an urban population at every point in time. The Ipad had been predicted to dominate the tablet market till 2015-in a world where there are options which are 80% cheaper. Continue reading

Surprise a little

I am addicted to ginger tea but I refused to be labelled an addict; so every morning, I drop my bag on my desk and take a walk to the shop close to my office to get my daily dose. On this particular day, nothing was really unusual except that the vulcaniser next to her stall was not working on a car, but sat down, looking a bit discouraged”, it seemed heaven was shining down on car owners that day.
As I was about to pass in front of him, he turned sideways (away from me) as if to say “All these ones enjoying life in an office…”. Now, I’ve been known to look quite unfriendly, proud, snobbish, etc, so I knew he would expect that I would walk past him, with my head high, while looking down at him or acting as if he was invisible.
It was with great joy, that I greeted him fully, looking at him in the face and giving him all the attention for those few seconds. It was also with great joy, that I registered the surprise in his eyes, the stammer in his voice as he answered. That was the first time we had exchanged any greetings at all, but I tell you it’s been 3 weeks and we exchange greetings every day- He does it with a smile. I have never done my tyres with him and I probably will never make him rich with my greetings, but I believe something must have altered in him that day-I think so.
A lot of people are not comfortable with surprise, many times because surprise takes them out of control. However, as the “surpriser”, it gives you power, and it puts you at a vantage point. In business, it’s a very good trick to surprise your competitors from time to time. It keeps you on top. It’s also a nice trick to surprise your customers (carefully oh, and once in a long while). In relationships, surprising your partners, give them a version of you they’ve never see before. Give your spouse a massage after they have just obviously annoyed you to the point of ranting. Commend your boss in front of people; tell him how much he has encouraged you to grow (even if he just reprimanded you in a way that made you feel small). If you’re usually late, show up some minutes early one day. Go without make-up one day (hmmmnn).
Variety is REALLY the spice of life and just like we appreciate a product when we realise its additional uses, the same way we will be appreciated when people see some “never-before-seen” sides of us.
I’d like to know if you’ve surprised anyone lately. Please share:
v  I usually try not to blog on issues outside my main title but I realise I will be throwing my thoughts away, so I did it; and it doesn’t feel bad after all.

– Photo credits to “jsascribes”