For some reason, I’ve always appreciated something about Starcomms, one of the major fixed wireless network operators in Nigeria. They seem to understand business in their region and they are relentless in making their mark.
For a long time, their campaign, ‘we speak your language’ and “roll out the drums” were very successful especially as some saw it as a way of identifying with their environment.
I’ve been feeling quite low today but I must say, I just saw a new campaign of theirs in Businessday , page 7,
I am quite impressed and my spirits have been lifted(anything creative lifts me up!). The caption says: “Listening to ur soul” while the pay off says ‘“hear” for you’.