Facebook/Instagram deal; signs of a dotcom bubble?

The tech and business world went crazy at the news of Facebook buying photo sharing app Instagram for 1billion dollars. One of the questions on most minds (expressed or otherwise) was; “is Instagram really worth that much?”  For some, it was “why Facebook?”

As I watched a TV programme discussing the deal this morning, some were of the opinion that we are about to experience a bubble like that of the millennium 2000.

Silicon Valley has had a history of finding money where most people can’t see it and if there’s any one person who will understand the “disruption” model of building a business, it has to be Facebook’s Mark Zuckerberg himself.

So the questions we keep hearing are:

  • Was the app overpriced?
  • Is there a dotcom bubble?
  • Was it a wise move for Facebook?

Reports show that many Instagram fans are not exactly thrilled at the news of the deal as some have privacy concerns. Others believe it may become to “Facebook-ey” and eventually ruined.

I can’t say I’m particularly miffed as I don’t use Instagram and this kind of deal had to come at one point or the other.

So… was $1billion dollars too much?

I don’t think so; Instagram has a large number of very loyal fans who use it very much. There really is no telling how big it may grow. With that database of users and information, improvement comes easier (like a barrier to entry). 

Was it a wise move for Facebook?

With a platform like Facebook, I think Instagram is likely to be complimentary. Of course like everyone else, I am hoping it won’t lose its addictiveness after this deal.

Is there a dotcom bubble? Again?   

It’s very likely although the lines are blurry right now. Some products seem to have incredible value and some just appear like products of over-active imaginations which will not go far.  More than ever, investors need to keep an eye out for what would be a wise move looking back. But that has always been the riddle, hasn’t it?

How to use pinterest for yourself and your business

Are you wondering what all the fuss is about Pinterest? Although the internet has made many of us content producers, many of us are just better at getting stuff from some sites. I tend to save interesting images from the internet and sorting them can be a real pain. If you’re like me and you collect as such, you will loooove Pinterest. Their goal is to “connect everyone in the world through the ‘things’ they find interesting.”
Pinterest is a Virtual pin-board where you find what you like or find interesting on the web and “pin” it to a board. When you join, you create boards and name them what you like. I started with creating a board of fashionable finds I get on the internet. I also created a board for books on my Amazon wishlist and places I would love to visit. Pinterest is really great for individuals but like most social media sites, it can be great for businesses too. Wonder why? Check this out:
“Established in 2010, Pinterest has more than 7 million unique visitors since September 2011, driving more traffic to company websites than Youtube, Google + and LinkedIn combined!”
Pinterest allows you to organize images into boards for specific categories. When you “pin” something, your followers will see it. They can like, comment or re-pin it to their own boards. This can really go viral as we have seen with many other sites.
Are you getting married? You can “pin” images of wedding dresses you have spotted and liked, a home decorator can pin images of designs that can serve as inspiration. So much can be done with Pinterest and I am sure many more creative ways will come up in time. If you’re not careful you may end up “pinning” the whole day! The best part is that it doesn’t interfere with your browsing.
To start pinning, you request an invite on Pinterest.com, create your account and install the pin-it add-on to your browser as instructed. Create your boards and whenever you find an image on the web you like, you click the “pin-it” button on your browser and it takes you to the required board.
So what’s in it for businesses?

1.Establish your brand through your brand interests. Let your web activity tell a wholesome and worthwhile story.
2. Ensure you put out good images of your products, services etc and link back to your website.-if your products images look good, people are more likely to re-pin or go to your website.
3. Be careful not to appear self-absorbed so make sure you always post relevant, useful and beneficial content to your followers or prospective followers.
As much as you want to promote your products, create other boards that provide entertaining and engaging content. E.g. you may have a board for images that you find funny or have one significance or the other
4. If you sell food, you may pin up images of dynamic recipes for your followers.
5. Ensure your website looks standard enough for a good impression.
6. Create a storyboard for a movie, ad campaign or just any pitch
7. Reviewers, commentators, journalists, photographers can use to tell a story of an event
8. Can serve as a personal portfolio for artists, designers, etc
9. If you run a travel agency- you can pin pictures of interesting places to visit
10. Fashion bloggers-promote your blog by “pinning” spotted looks, must-haves, etc
11. Sports fans, enthusiasts can “pin” images of goals, hits, misses
Social activists can “pin” images depicting causes etc
12. Post images of bargains and deals
13. Pinterest has also added to the growing wealth of information available on the internet, allowing brands a great opportunity to know their fans through their interests and activity

Note-
It may not favour businesses that are not particularly visual but I foresee some form of innovation to deal with that. Also, don’t ignore the etiquette written to guide usage.

So start pinning and let me know your experiences. If you think of any new ways of using Pinterest, please share and spread!