What happens after the “likes”?-A guide to successful digital marketing

When pitching for business, one of the questions I usually get from clients is “how many likes can you get us on Facebook? In trying to explain that the effectiveness of a campaign/promotion can be measured in various ways, most clients tend to assume that if you cannot assure them of a reasonable number of likes, the campaign is not successful.

One of the elements of digital marketing which makes it difficult for business people to understand is the difficulty with measuring ROI or defining what the KPIs may be. I have seen campaigns where there were millions of impressions but less than 2% of leads. If the clients in this case defined the effectiveness by the number of impressions, then the campaign was successful. But if the real need was leads, then the campaign has failed woefully.

In many cases, digital marketers have been able to get a desired number of likes on Facebook or followers on Twitter for their clients/companies and this can be a great opportunity for brand marketing. However, in many cases, very few clients are ready to consider the question “what happens after they like us?-or follow us?” Continue reading


Games for Africa by Africa!

Revolutionary African Gaming Firm, MALIYO, Launches.

Are you one of those who love angry birds or Farmville but have always wondered why we don’t have games that really represent us? Well your time has come!

 A gaming pioneer has emerged on the African continent.
Gaming firm, MALIYO, brings to a global audience everyday African narrative through interactive online and mobile gaming; No doubt, a potentially large conduit for cultural exchange between Africa and the globe. Maliyo will re–‐engage African players both in the continent and in the Diaspora with their own culture through games with a core based on local sounds, characters, environments and narratives. With $82 Billion in global revenue, casual Social and Mobile Gaming has done something that few thought was possible, turning some of the least likely demographics into serious and paying gamers–‐from young women to the over–‐40s crowd!
MALIYO is built around the philosophy of games for Africans by Africans, MALIYO Games launched with six titles in May 2012, with plans to release more titles throughout 2012. Continue reading

Is Nigeria’s Tech industry really growing?

I recently read on Nairaland, the story of a young man who had a brilliant idea. In an attempt to bring the idea to life, he met with a “reputable” IT firm in Lagos and pitched his idea to them. He said the CEO was very impressed and commended his innovative thinking. Sometime after this meeting, it appeared as if the company could not go with the idea as the price was not suitable for them and so business with that company did not take off. Shortly after this, he was shocked to hear (from a reliable source) that the company had built a system similar to his idea and had started marketing them to the target clients he had suggested. Bummer!

Now this is not new in any industry nor in any part of the world and it will continue to happen especially as human beings will continue to be innovative and at certain times it may be hard to call an idea “totally yours”. What really got my attention was the fact that although many of the thread participants were enraged on the poster’s behalf, no one really seemed to know what exactly to do. Some people gave some very impressive suggestions but that didn’t change the fact that there was not really a system to refer to, or even particular examples in this part of the world where one can take inspiration from.

Silicon Valley has become a successful model and probably the industry standard for how the tech industry should run and this is not just because world-changing ideas start there. It is really because ideas are turned into life-changing businesses, lifestyles, products and services. It is also because a world exists there, which creates a very strong and well-functioning support system for the main juice-technology. And so, Silicon Valley provides jobs, not just for developers or engineers, but for patent lawyers, tech financial analysts, real estate salesmen, doctors, writers, artists and so much more. For every ground-breaking mobile device produced, there needs to be a researcher who understands the needs of the market, a designer who can bring in that cutting edge look, a lawyer who will ensure that every creative/innovative element is covered by one form of the law or another, an analyst who will advise on the best time to launch, a doctor who will examine any likely health risks etc.

Simply put, a growing tech industry is not just about the number of products and services that have been conceived recently but it also involves, for example, the number lawyers have made strides in intellectual property law based on our creations, the designers that have been able to stretch their abilities to increase user experience, accountants that have perfected the science of valuing startups and so much more. Until this industry runs in sync with, and engages every other profession, we have just scratched the surface. And if our industry grows isolated from every other profession, then we have no industry at all.

Meanwhile, what do you guys think this young developer should do? Please share!

Facebook/Instagram deal; signs of a dotcom bubble?

The tech and business world went crazy at the news of Facebook buying photo sharing app Instagram for 1billion dollars. One of the questions on most minds (expressed or otherwise) was; “is Instagram really worth that much?”  For some, it was “why Facebook?”

As I watched a TV programme discussing the deal this morning, some were of the opinion that we are about to experience a bubble like that of the millennium 2000.

Silicon Valley has had a history of finding money where most people can’t see it and if there’s any one person who will understand the “disruption” model of building a business, it has to be Facebook’s Mark Zuckerberg himself.

So the questions we keep hearing are:

  • Was the app overpriced?
  • Is there a dotcom bubble?
  • Was it a wise move for Facebook?

Reports show that many Instagram fans are not exactly thrilled at the news of the deal as some have privacy concerns. Others believe it may become to “Facebook-ey” and eventually ruined.

I can’t say I’m particularly miffed as I don’t use Instagram and this kind of deal had to come at one point or the other.

So… was $1billion dollars too much?

I don’t think so; Instagram has a large number of very loyal fans who use it very much. There really is no telling how big it may grow. With that database of users and information, improvement comes easier (like a barrier to entry). 

Was it a wise move for Facebook?

With a platform like Facebook, I think Instagram is likely to be complimentary. Of course like everyone else, I am hoping it won’t lose its addictiveness after this deal.

Is there a dotcom bubble? Again?   

It’s very likely although the lines are blurry right now. Some products seem to have incredible value and some just appear like products of over-active imaginations which will not go far.  More than ever, investors need to keep an eye out for what would be a wise move looking back. But that has always been the riddle, hasn’t it?

How to use pinterest for yourself and your business

Are you wondering what all the fuss is about Pinterest? Although the internet has made many of us content producers, many of us are just better at getting stuff from some sites. I tend to save interesting images from the internet and sorting them can be a real pain. If you’re like me and you collect as such, you will loooove Pinterest. Their goal is to “connect everyone in the world through the ‘things’ they find interesting.”
Pinterest is a Virtual pin-board where you find what you like or find interesting on the web and “pin” it to a board. When you join, you create boards and name them what you like. I started with creating a board of fashionable finds I get on the internet. I also created a board for books on my Amazon wishlist and places I would love to visit. Pinterest is really great for individuals but like most social media sites, it can be great for businesses too. Wonder why? Check this out:
“Established in 2010, Pinterest has more than 7 million unique visitors since September 2011, driving more traffic to company websites than Youtube, Google + and LinkedIn combined!”
Pinterest allows you to organize images into boards for specific categories. When you “pin” something, your followers will see it. They can like, comment or re-pin it to their own boards. This can really go viral as we have seen with many other sites.
Are you getting married? You can “pin” images of wedding dresses you have spotted and liked, a home decorator can pin images of designs that can serve as inspiration. So much can be done with Pinterest and I am sure many more creative ways will come up in time. If you’re not careful you may end up “pinning” the whole day! The best part is that it doesn’t interfere with your browsing.
To start pinning, you request an invite on Pinterest.com, create your account and install the pin-it add-on to your browser as instructed. Create your boards and whenever you find an image on the web you like, you click the “pin-it” button on your browser and it takes you to the required board.
So what’s in it for businesses?

1.Establish your brand through your brand interests. Let your web activity tell a wholesome and worthwhile story.
2. Ensure you put out good images of your products, services etc and link back to your website.-if your products images look good, people are more likely to re-pin or go to your website.
3. Be careful not to appear self-absorbed so make sure you always post relevant, useful and beneficial content to your followers or prospective followers.
As much as you want to promote your products, create other boards that provide entertaining and engaging content. E.g. you may have a board for images that you find funny or have one significance or the other
4. If you sell food, you may pin up images of dynamic recipes for your followers.
5. Ensure your website looks standard enough for a good impression.
6. Create a storyboard for a movie, ad campaign or just any pitch
7. Reviewers, commentators, journalists, photographers can use to tell a story of an event
8. Can serve as a personal portfolio for artists, designers, etc
9. If you run a travel agency- you can pin pictures of interesting places to visit
10. Fashion bloggers-promote your blog by “pinning” spotted looks, must-haves, etc
11. Sports fans, enthusiasts can “pin” images of goals, hits, misses
Social activists can “pin” images depicting causes etc
12. Post images of bargains and deals
13. Pinterest has also added to the growing wealth of information available on the internet, allowing brands a great opportunity to know their fans through their interests and activity

It may not favour businesses that are not particularly visual but I foresee some form of innovation to deal with that. Also, don’t ignore the etiquette written to guide usage.

So start pinning and let me know your experiences. If you think of any new ways of using Pinterest, please share and spread!

New media conference in Lagos!

You are invited to the conference on New Media and the Knowledge Economy in Africa.

at: Honeywell auditorium, Pan- African University, Lagos, Nigeria

on: Wednesday, 11th August – Friday, 13th August, 2010

Keynote speaker: Dr. Adebambo Adewopo, DG, Nigerian Copyright Commission

Speakers include: Dele Olojede, CEO Timbuktu Media

Kabral Blay- Amihere, Chaiman, Ghana Media Commission

Nyimbi Odero, Office Lead, English speaking West Africa at Google

Florence Seriki, CEO, Omatek Computers

Jeremy Weate, Vice President Digital, Timbuktu Media


Collisions between Old and New Media: Convergence Culture in Zimbabwe

Wendy Willems, PhD

University of Witwatersrand, South Africa

Triadic Interface Model: Media Choice for Knowledge Reproduction in Rural Yakurr, Nigeria

Koblowe Obono, PhD

Covenant University, Nigeria

Is it Goodbye to Ethics in Journalism? An Analysis of African News Coverage in the Internet Age

Bruce Mutsvairo

University of Hull, UK

‘Emerging’ Communities and New Understandings of the Self: Talk Radio in Post-apartheid South Africa

Jendele Hungbo

University of the Witwatersrand, South Africa

Preserving Nigeria indigenous Culture in the Age of Globalization

Nwakerendu Fort Ike

Corporate Communications Department

Insurance PHB

Media Preference for Effective Dissemination of Poverty Alleviation

Programmes in Nigeria’s Semi-Urban Setting: Iwo Town in Perspective

Adeyemi Aderogba, PhD

Covenant University, Nigeria

Optimising computer-mediated marketing environments in leveraging customer engagement in the financial sector: a perspective on sub-Saharan Africa

Wilson Ozuem, PhD

University of Gloucestershire, UK

Kerry Howell, PhD

University of Plymouth, UK

Geoff Lancaster, PhD

London School of Commerce, UK

Nigerian Children and the New Media: What Socio- Economic Implications?

Chidinma Henrietta Onwubere, Ph.D

National Open University of Nigeria

The New Media and Militancy in Nigeria’s Niger Delta

Austin Tam-George, PhD

Pan-African University, Nigeria

Citizen Empowerment and New Media: A Case Study of Minna, Niger State.

Ekundayo Afolabi

Ahmadu Bello University, Zaria

Re-inventing Democracy? The Internet and the Challenges of Democratic Consolidation in Nigeria

Meshach Ofuafor, PhD

Obafemi Awolowo University, Nigeria

Towards an Optimal Information Value – the Impact of Folksonomies, Voting, Comments and Liking on the Information Value of Internet Publications

Pius Onobhayedo

Pan-African University, Nigeria

Ethno-political Conflicts and the News Media in the Jos, Nigerian Crises

Terhemba Nom Ambe-Uva and Chidi Henrieta Onwubere, PhD

National Open University of Nigeria

ICTs and Research: Bridging the Knowledge Gap in an ICT Age

Adenike Olapeju Akinwumi

Bowen University, Nigeria

Knowledge Economy and Marketing Communications: The Digital Challenges and Prospects for a Developing Economy

Aretha Asakitikpi, PhD

Covenant University, Nigeria

Moses Ofome Asak

University of Port Harcourt, Nigeria

The New Media and Public Policy in Nigeria

Richard Ikiebe

Pan-African University, Nigeria

Harnessing the New Media for Effective Marketing Communications

Margaret Solo-Anaeto

Lead City University, Nigeria

The role of an African e-News Agency in Business and Financial intelligence

Isah E. Momoh, PhD

Pan-African University, Nigeria

Mobile Media and Knowledge Management in Mass Communication Education:

An Exploratory Study of Capacities and Orientations in a Nigerian University

Victor Ayedun-Aluma, PhD

University of Lagos, Nigeria

Media Use and Preference among Nigerian Undergraduates: A Case Study of Christian Mission Universities

Angela Osarieme Igbinoba

Covenant University, Nigeria

Nnonyelum Jane Oradiwe

University of Manchester, UK

State of Library and Information Service Delivery in Covenant University Today

Julie Enamen Ilogho

Covenant University, Nigeria

Academics’ Perceptions of Internet’s Influence on Teaching and Research in Two Nigerian Universities

Shittu, AbdulRaifu A.

Ahmadu Bello University, Zaria

Strengthening the Tertiary Institutions’ Research and Development for National Development

Solomon George Anaeto, PhD

Babcock University, Nigeria

Pidgin English and MDG Goal 2 (Education)

Adetoye Oremosu

Pan-African University, Nigeria

Conference fee: N20,000 ($130). Fees covers conference materials and tea-break.

Students with ID 50% discount

PAU alumni 25%